How will Social Media impact BI?

A very interesting discussion on how Intel is using Social Media as part of its overall Sales and Marketing strategy. What used to be done via regular advertising channels and using promotions for dealers etc, is now being done using Social media. Since the intermediary in the earlier world was a human one, while the social media is basically technology; it is important that companies have a "human presence" to handle the various channels like Twitter, Facebook, Youtube etc. Otherwise it puts people off.

What it also means is that the data one got from the normal data mining of the channels for sales, advertising and marketing for better decision making will now come from the Socila media. It is, therefore, key that the company knows how to capture, mine and map the data from these channels to the other in-house data.

There also needs to be a cross reference and translation of data from social channels and regular marketing / advertising channels.

Tomorrow's BI world will need to make sense of data from channels and sources that the company doesn't control itself. This brings up lots of challenges. One can enforce the data integrity between various sources of data within the company at various outlet (hard but still can be done if one is forceful enough); but ensuring translation and mapping across data in Twitter, FB etc will be tough.

Any ideas from anyone who is dealing with this scenario out there?

Comments

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This is fantastic news that Intel is using a social media strategy to get more sales and popularity worldwide.

[business intelligence]

Great information about the social media strategy. Yes the social media helps a lot for business growth and their resource. It is great news that Intel is using a social media strategy to get a more business and popularity over the world.

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